ABIDJAN, Côte d’Ivoire, 19 October 2026 – YellowBet, the African sports betting and gaming company, has formed a partnership with Arsenal and former Côte d’Ivoire football star Emmanuel Eboué, who will serve as the brand’s pan-African ambassador. In partnering with one of Africa’s fan favorite footballers, the platform yellowbet.com.gn seeks to promote football, enjoyment and a sense of community through communication with its fans.
Eboué’s career took him from the pitches of Abidjan to some of the biggest football stages in the world. Having begun his career with ASEC Mimosas, he moved to Europe to play for Arsenal, whom he helped reach the 2006 UEFA Champions League Final. He later won the Süper Lig with Galatasaray. At international level, Eboué played 79 times for his country and participated in two World Cups and five Africa Cup of Nations finals.
Eboué said the move felt like a natural fit, joking that he has “always looked good in yellow and blue.” He explained that football has given him the chance to connect with people around the world, and that he particularly loves “the passion we Africans have for the game.” He added that YellowBet’s “big ambitions and positive energy as a brand” really resonate with him, and that he is looking forward to working with the team.
For Eboué, the partnership is also about what the sport represents. “Football has always been about bringing people together, whether in Abidjan, Douala, Conakry, or Nairobi,” he said. “If YellowBet and I can make supporters smile while celebrating the game we all love, then that’s special.”
Sandise Sibanda of YellowBet said few players are remembered as fondly as Eboué. While his football achievements “speak for themselves,” Sibanda explained, it is his “personality, energy and connection with supporters” that make him such a strong fit for the brand.
“We want our brand to be entertaining, positive and football-focused, Emmanuel embodies these qualities,” Sibanda said. He added that the team is “really excited about what we are going to create together.”
As part of the partnership, Eboué will feature in YellowBet’s adverts, digital and social media promotional materials as well as local events. The content will focus on personality and African football fans’ strong passion for the game, moving away from simple celebrity endorsements, with further marketing initiatives to be revealed in coming weeks.
About YellowBet:
YellowBet is a pan-African sports betting and gaming platform offering sportsbook and casino services. It is currently available in Cameroon, Congo-Brazzaville, Guinea, Kenya and Mozambique.
